Privacy policy

Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.lovelesscoffees.coffee (the "Site"), and how we handle information in connection with our SMS text messaging program (the "Messaging Service").

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

The Site uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. We use this information to determine when to send you cart reminder messages, including via SMS, if you have opted in to receive SMS marketing.

We collect Device Information using the following technologies:


"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
"Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.



We use the following platforms to implement the technologies mentioned above:



Facebook (https://www.facebook.com/policy.php)
Google Analytics (https://marketingplatform.google.com/about/analytics/terms/us/)
Klaviyo (https://www.klaviyo.com/privacy/policy)



Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

If you opt in to our SMS marketing program, we also collect your phone number and your consent status (i.e., a record that you agreed to receive SMS messages from us). We refer to this as "SMS Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Order Information, and SMS Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:



Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.



We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

How we use your SMS information

If you opt in to receive text messages from Loveless Coffees, we use your phone number to send you the types of messages you agreed to receive, which may include:



Marketing and promotional messages (for example, new product announcements, limited "drop" releases, and discount codes)
Cart reminder messages, if you abandon a cart on our Site
Order and shipping updates
Responses to messages you send us (for example, if you text us a question)



Message frequency varies. Message and data rates may apply. Consent to receive SMS marketing is not a condition of any purchase. You can opt out at any time by replying STOP to any message, or by contacting us using the information below. You can also reply HELP for assistance.

We will not share your SMS opt-in or consent status with any third party for purposes unrelated to providing you with our Messaging Service. We may share this information with third parties that help us provide our messaging services, including platform providers (such as Klaviyo) and phone carriers, who assist us in the delivery of text messages.

Sharing your personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Klaviyo to operate our SMS Messaging Service. Klaviyo acts as our service provider and processes SMS Information on our behalf in order to deliver text messages to you. You can read more about how Klaviyo handles data here: https://www.klaviyo.com/privacy/policy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Note that this section does not apply to SMS Information. We do not use your phone number or SMS consent status for behavioural advertising purposes, and no mobile information will be shared with third parties or affiliates for marketing or promotional purposes outside of providing you with the Messaging Service.

You can opt out of targeted advertising by using the links below:



Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

If you opt in to SMS marketing, we will maintain your phone number and consent records for our records unless and until you opt out or ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint — including about our Messaging Service — please contact us by e-mail at hello@lovelesscoffees.coffee or by mail using the details provided below:

Loveless Coffees
86 Central Ave, Brooklyn NY 11206, United States

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